INTERNATIONAL MARKETING-Research Methodologies Paper (week 3) Essay

INTERNATIONAL MARKETING-Research Methodologies Paper (week 3) - Essay Exampleeral, marketing activities be all those associated with identifying the particular wants and needs of a target market of customers, and indeed going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about proceeds design, pricing, promotion and distribution. As the world becomes a global village organizations are expanding their business from their country to all everyplace the world. merchandising not only provides a strong base to some(prenominal) product but it also creates the image of the organization that the product belongs to. Marketing is not an old concept but the various ways in which it is done have evolved over a time period with the help of extreme research. Marketing is done according to the tastes and preferences of the consumers and the culture to which they belong. T o find out the tastes, preferences and other factors that effect consumers buying decision different research methodologies are applied by any organization before launching its product. By doing this an organization can estimate the success rate of its product or how much sales will be generated by the product, this helps them in deciding whether to launch a product or not. Our organization has faced a major boost in sales and pay since the last few years, the reason being our effective marketing strategy. Proving that our current marketing strategy is prefect for the time being.After the success of organizations product in the domestic market due to an effective marketing strategy. The executive management team has decided that the organization will market its top change product in the internationalistic market as well. Highly professional people have carefully selected the international market that will host the organizations top-selling product. The international market would be of Germany. In order to make an effective marketing strategy, different research methodologies would be